Understanding Why Homeowners Want To Work With You

You have submitted your first offer. Do you have any idea why a homeowner wants to work with you? Take a moment to think about it as your move forward with your deal.

Word of mouth goes a long way when trying to build your business. If you create win/win solutions, you will certainly be the person that is referred to friends, family and even strangers as deals arise. It takes understanding the mind-set of the homeowner, good ethical practice, and willingness to go above and beyond for the homeowner. Many investors have given this business a bad reputation due to their “unethical” practices. Don’t become one of those investors! It feels good to know that you made a difference in the homeowner’s life, and have given them a chance that they may not have otherwise had.

Understanding what motivates sellers will help you determine your process for meeting their need(s). You cannot convince someone to be motivated. First, you have to find out what their motivation is for selling their property and what they want out of the deal. We teach our students to ask, “What are you seeking as a result of my help?” If the homeowners need money, or a car, or want to move closer to their relatives...they will tell you. They may simply need help repairing their credit. Listening to your homeowners will not only show them that you care, but it will help you understand their motivation behind their situation.

Homeowners in distress need real help from someone who is not there to take advantage of them. If you sincerely help people while you are doing this business, you will find that good comes back to you ten-fold.